Prologue & Brand Vision
Prologue & Brand Vision
tigerty adheres to the core concept of "inheriting the wisdom of traditional Chinese medicine and empowering the health of the whole people" and is determined to become the benchmark in the field of global patches. We dig deep into the treasures of traditional Chinese medicine, deeply integrate classic ancient prescriptions with modern cutting-edge technology, and strictly adhere to high standards at every step, from raw material screening, process optimization to product quality inspection, just to create safe, efficient and comfortable patch products. In the future, we will not only continue to expand the product line to meet the needs of the public in pain relief, physical conditioning and other aspects, but also push the culture of Chinese medicine to the world stage, make tigerty a messenger to spread the charm of Chinese medicine, help everyone get rid of the physical shackles, embrace a healthy and energetic life, and let the concept of Chinese medicine health care take root in the world.
Brand history & original intention of founding
Brand history & original intention of founding
- In 2018, based on market research, the founder found that 83% of plaster users had experienced skin irritation, and 65% thought that it was difficult to balance stickiness and comfort, which became the core basis for tigerty's project.
- During the Research and development period from 2019 to 2021, the team completed 327 formula debugging, screened out 12 natural herbal compound ingredients, and improved the retention rate of effective ingredients to 92% through low-temperature cold extraction technology; 78 kinds of medical adhesives were tested, and the "gradient adhesive" scheme was finally adopted, which improved the skin compatibility by 68% and ensured a 24-hour fit of 95%. During the period, it experienced three capital chain crises, and completed the production capacity construction by stage achievement financing.
- After the product went on the market in 2022, the sales volume in the first month exceeded 80,000 pieces, and the repurchase rate of users reached 42%. In the third-party evaluation, the score of "skin comfort" was 9.1/10, far exceeding the industry average of 7.3 points. By 2023, the annual output will reach 10 million tablets, covering 32 provinces across the country, promoting the industry to add the "skin compatibility test standard for external patches" and becoming the first "zero complaint" brand in this field.
Business model & value proposition
Business model & value proposition
tigerty factory outlet: direct value From Factory to Users
First, the middleman is omitted, and the cost performance directly hits people's hearts.
In the traditional sales link, the plasters need to go through many layers from the factory to the users, such as dealers, wholesalers and retailers, and each layer is added with circulation costs and profits. Tigerty insists on factory direct sales, directly cuts off the intermediate price increase link, and makes the product price return to the value itself. Herbal patches of the same quality are 20%-30% lower in price than similar products distributed at multiple levels, so that users can get the same or even better pain-relieving nursing experience at more affordable cost.
Second, the whole link is transparent, and the quality is controllable and traceable.
As the original manufacturer, tigerty has built a whole process visualization system of "raw material procurement-R&D and production-quality inspection and delivery". Users can view the quarantine report of the origin of the herbs used, the real-time monitoring screen of the production workshop (open from 9: 00 to 17: 00 every day) and the third-party inspection report of each batch of products through the exclusive traceability code. From the screening of raw materials such as Lycium barbarum in Ningxia and Panax Notoginseng in Yunnan to the automatic packaging of aseptic workshop, every link is directly controlled by the factory, so as to prevent the middlemen from doping inferior products and changing packaging, so that the "peace of mind attached to the skin" can be seen and touched.
Third, respond quickly to demand and customize services more flexibly.
Facing the special needs of individual users, for example, those who are allergic to adhesive tape need low; sensitivity materials and athletes need super breathable materials; the factory direct selling mode can realize a fast closed loop of "user feedback - R&D adjustment - exclusive production", and customized samples can be produced in 72 hours at the earliest. For enterprise customers, we can also provide one-stop service from packaging design to mass production, and support the small batch demand of 1000 pieces with flexible production line, which greatly reduces the threshold of cooperation.
Core Advantages and Differentiated Value of tigerty Products
Product highlights and differentiated value
Core Advantages and Differentiated Value of tigerty Products
Herbal science and technology integration, mild and efficient.
As a professional herbal patch manufacturer, tigerty takes natural herbs as the core and adopts modern low-temperature extraction technology to retain the activity of medicinal materials. Compared with the common patch, its formula does not contain irritating chemical additives, which can not only quickly relieve the discomfort of muscles and joints, but also be suitable for sensitive muscles, achieving the dual effects of "high efficiency & gentle skin care".
Long-acting sustained-release patch, lasting effect
The innovative and developed sustained - release technology allows the effective ingredients to be released continuously for 8-12 hours, far exceeding the action time of the traditional patch for 4-6 hours. With breathable and waterproof medical-grade substrate, it can keep closely even if you sweat during exercise, and meet the needs of all-day activities.
Far infrared assisted penetration, reaching the pain point directly.
Some styles are integrated with far-infrared technology, which opens skin channels through weak thermal effect, promoting the deep penetration of herbal ingredients into fascia layer, and reaching the deep uncomfortable part, and the effect is more obvious.
Independent aseptic packaging, convenient and hygienic.
Each patch is packaged in an independent aluminum foil, which isolates bacteria and moisture and is convenient to carry around. Tear-and-paste design requires no additional tools and can be used quickly in home, office, outdoor scenes etc anywhere.
Non-medicinal physical conditioning, which is widely used.
tigerty relieves discomfort through herbal activity and physical action, and has no risk of drug dependence, which is suitable for daily maintenance of long-term people at the desk, sports enthusiasts and middle-aged and elderly people.